The Norman Hotel Tel Aviv

Asia Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
The Norman Hotel Tel Aviv - Israel
23 August 2021

Nestled on a picturesque city square, The Norman, the only luxury boutique hotel in Tel Aviv, lies in the heart of the White City; Tel Aviv’s world-famous UNESCO heritage site of historic Bauhaus architecture buildings.

Perfectly situated next to Rothschild Boulevard and Tel Aviv’s best cultural attractions, The Norman is comprised of 2 classic buildings, beautifully restored to their unique elegance.

No. 25 Nachmani St., the main building of the hotel, is a grand Modernist building, featuring clean lines and wooden shutters that capture the essence of 1920s architecture.

No. 23 Nachmani Street, a residential suites building, available for both short and long term stays, was built in the Eclectic style and is brimming with Renaissance influence and oriental accents.

Inspired design

The Norman Tel Aviv incorporates antique elements from the original interiors of the historic buildings, blended with hand-picked textures and materials to create a rich design tapestry inspired by the prestige of yesteryear.

A romantic nod to days gone by, The Norman reflects the luxury and style of the grand hotels of the early 20th century against a backdrop of contemporary Israeli art.

A feast for the senses

Soak up the dazzling Tel Aviv sunshine in The Norman’s charming outdoor spaces. The stunning rooftop features a spectacular infinity swimming pool and sundeck with a sensational view of the city while the hotel’s pretty citrus garden, positioned between the two historic buildings provides a pastoral pause.

Spend time on the spacious terrace of The Norman’s luxurious Wellness Area, or in the cool and fragrant Tower Garden, or on one of the many beaches nearby, for a quintessentially outdoor Mediterranean experience.

Culinary arts

The Norman Tel Aviv offers a superb range of dining experiences and cuisines to suit every taste and mood. Select from the hotel’s elegant yet informal restaurant Alena, the classic setting of The Library Bar or world-renowned Japanese tapas restaurant, Dinings, on the rooftop.


Delight in your own dreamy sanctuary, be it in a stunning suite or one of our bright contemporary rooms, both of which offer outstanding elegance and comfort. The Norman Tel Aviv boasts a superb selection of 50 luxury & unique accommodation choices, housed across two magically restored buildings.

The main building at No.25 Nachmani St. features 30 individually designed guestrooms and next door, at No.23 the residential suites building is located; a lavish collection of 20 magnificent one-of-a-kind suites available for long or short-term stays, brimming with historic character and splendor and benefiting from all the services of the hotel.

The Norman Tel Aviv suites and rooms are a perfect blend of old and new, featuring antique-inspired charm and boutique glamour with contemporary art & technologies. Situated between the two buildings is a fragrant citrus garden, a sanctuary of calm in the heart of the beating metropolis.

Penthouse Duplex Suite
The breathtaking Penthouse Duplex Suite, covers 150m² (1614 sq.ft) of opulent yet classically designed accommodation. Inclusive of a 60m² sun balcony equipped with sun loungers.

The Penthouse Duplex Suite is a rare fusion of old and new, situated on the highest floor of the hotel, which is a new addition to the historic building. Highlights include a large living room area and a spacious terrace.

Garden Suite
A gorgeous two-room arrangement located on either the ground floor, offering a view of, or direct access to the garden from the bedroom, or on the first floor, which comes with a pretty balcony view of the garden.

Averaging 65 square meters (700 square feet), the living room, discreetly secluded by French doors, overlooks the adjacent Bauhaus architecture of the White City.

Each of the suites’ living rooms has a dining table, fully stocked wet bar and a writing desk with a comfortable and well-appointed turn of the century sofa and armchair.

Classic Room
Elegant, contemporary rooms (20m² / 220 sq. ft) located in the historic building at No.25. Enjoy the light and airy luxury within the timeless elegance of mid-century decor. Subtle design motifs blend with cool, contemporary style in pastel hues and floor to ceiling double paned windows that evoke an urban lofty feel.

Restaurants and Bar

Superb culinary experience is a key thread in the fabric of The Norman. Alena restaurant is an award-winning restaurant set on the ground floor of our main building leading outside to the shaded pavilion terrace serving an all-day menu.

Our 3rd floor rooftop, with a sunset view, is home to internationally acclaimed Japanese restaurant Dinings (a sister restaurant to Dinings SW3 London).

The Library Bar is on the ground floor and is a perfect setting for meetings and lunch during the day and is renowned as one of Tel Aviv’s most popular cocktail bars in the evening, where food is also served from the all-day menu.

By the pool, dishes from Alena’s menu and cocktails from The Library Bar are served, so guests can fully relax and have everything they need served straight to their loungers.


Amongst the finest restaurants in Tel Aviv, Alena restaurant offers an exciting menu that enhances European-inspired favourites with Mediterranean & Galilean flourish.

Quality, local ingredients, a broad menu including vegan dishes, hearty favourites and some special additions are at the heart of an inclusive Alena experience. Breakfast is an abundant feast, followed by a stunning all day menu that’s available throughout the hotel.

Enjoy alfresco dining on the terrace, the bustle of the Alena dining room or the intimacy of the private dining room. There really is something for everyone, in a setting for all.


World-renowned Dinings restaurant located on the third floor of The Norman is a unique blend of traditional Izakaya-style Japanese Tapas and modern European cuisine, presented with incomparable flair in a graceful setting.

Diners can sit at the bar and watch the Dinings sushi chefs at work or take a seat with a view of the skyline. During the summer months, sit on the stunning open terrace with a panoramic view over Tel Aviv. All options make for a truly memorable experience.

The Library Bar

Situated on the ground floor, The Library Bar at the Norman Hotel, open all day, is a perfect meeting place for business meetings, guests who want to enjoy a coffee with their book or a light lunch with their cocktail.

The bar team, led by Karin Tayar are expert mixologists working with an extensive list of spirits and liquors and offering a cocktail list divided between The Norman bar classics.

In the evenings, the lights are dimmed and the atmosphere transforms making The Library Bar the perfect place to enjoy an aperitif with complimentary appetizer snacks or a night-cap – and everything in between.

The Library Bar is one of the many reasons both visitors and locals enjoy The Norman. It’s magical atmosphere, friendly yet professional vibe and wide selection of beverages make it a first choice for businessmen and women, romantic drinks and meaningful conversations.

First time visitors to The Library Bar are often intrigued by the unique setup. Sprinkled between the seats, you will find books about business, relationships, history and art, which allow you to take your mind of things and unwind from a long day.

The Library Bar is often described as a “unique concept” and “something that should be duplicated around the world”.


The pillars of The Norman wine list are derived from highly refined European wine regions, with a strong emphasis on Burgundy wines, which sit alongside a broad Israeli selection, from the most renowned wineries from the Golan Heights and Judean Hills to the Negev desert; wines which are continuously making their mark on the international wine scene.

The list also boasts the most extensive Champagne selection in Israel and an exclusively imported sake selection available at Dinings restaurant.


In the midst of the hectic city, you will find stillness and calm inside the Wellness area at The Norman, where you can delve deep into the well of relaxation. Our eclectic treatments offer multiple pathways to outer radiance and inner balance, combining luxury with well being.

We believe in an ageless approach to a healthy lifestyle through mind and body balance. We offer a vast array of health, spa & beauty treatments as well as a number of workout solutions allowing you to fully rejuvenate in the best way possible.

The Wellness area is open daily for treatments from 9am to 8pm. Gym open 24 hours. In-room treatments available.

Massage Treatments

Take a break from the outside world and pamper yourself. Quiet your thoughts. Relax your mind. Rejuvenate your body.Live in the moment. In the midst of the busy city, you will find solace inside the spa hotel The Norman.

Delve deep into the well of relaxation as you make your mark at the wellness area. Our eclectic treatments offer multiple pathways to outer radiance and inner balance, combining luxury with well being.

We believe in an ageless approach to a healthy lifestyle through balance. Balance your mind and body with treatments that include pure natural resources and the healing of touch.

Mind & Body

Just because you’re away from home, we don’t see why your workout should suffer. We have covered all the body fitness basics from personalized workouts on the beach to yoga on our sundeck, so your stay at The Norman really feels like your home from home, in Tel Aviv.


Open 24 hours a day and located on the 3rd floor, guests have the opportunity to use the latest in fitness equipment. Simply use your room key card to access the gym and make the most of keeping fit. Our user-friendly Technogym equipment is renowned for its state-of-the-art design and cutting-edge technology.

Detox Juicing Program

Our cleansing program consist of 7 bottles of delicious and filling juices and smoothies loaded with antioxidants, vitamins and minerals to help you balance alkaline in your body, detoxify excess toxins and rejuvenate your entire system.

All juices include organically grown local fresh fruits and vegetables and potent healing organic roots such as ginger and turmeric. All ingredients are hand selected so juices can be designed to fit your individual tastes and needs.

Yoga & Pilates

For guests who enjoy Pilates or Yoga, it is possible to borrow our yoga mats or pilates balls to either work alone or our professional instructors are available to work with you in the tower garden, citrus garden or on a reformer in a studio in a wide variety techniques, such as: Ashtanga, Iyengar, Vinyasa and more.

Swimming Pool

Swimming and sunning has never been more memorable as you soak up the magical cityscape and rooftop sea view from the infinity pool and sundeck, located on the 4th floor.

Complimentary drinking water and towels are available at all times. You may also order food and beverages from the pool menus available upon request.

One of the greatest pleasures is staying at a boutique hotel with a pool, which allows you to host and attend business meetings, and unwind in the pool later. The Norman features a beautiful infinity rooftop pool, right along its pampering wellness area, designed to provide you with the ultimate vacation experience.

The Norman is a centrally located boutique hotel with a pool, and prides itself in providing guests with a well-balanced wellness and health menu. The various treatments and therapies offered at The Norman allow guests to create a day full of pampering and fun.

Choosing to stay at a boutique hotel with a pool immediately upgrades the vacation experience, and allows you to cool off before or after meetings, hikes and long trips.

Meetings and Events

The Norman Hotel in Tel Aviv is the ultimate venue for exclusive events, of all kinds. Whether it is an elegant board meeting, private dinner, cocktail party or launch, we have a number of well-equipped venues that provide the perfect setting for the perfect event


Located on the second floor of the Villa building accessed by stairs and overlooking the citrus garden & pavilion, the quietly located Boardroom, equipped with 70 inch screen and audio or video conferencing facilities – is just the right setting for seamless business meetings.

A small terrace overlooking the pavilion and citrus garden provides a breather for meeting breaks.


Located in the stunning atrium that connects the historic part of the hotel with the new contemporary wing, the Conservatory, is perfectly suited to both sit-down style meetings and cocktail parties.

Overlooking and opening out onto the stunning Tower Garden, the Conservatory is flooded with sunshine and an unbridled sense of space.

Private Dining Room

Located in the Villa building, the Private Dining Room is well located for privacy and quiet solitude. With an excellent vantage point,

French doors open onto a small terrace overlooking the restaurants’ pavilion while the windows face the citrus garden, making the private dining room feel private but still allows for the bustling vibe of the hotel to circulate in if you wish. Ideal for sit-down dinner parties and intimate family gatherings.

Tower Garden
The Tower Garden, accessed via the Conservatory is an elegant oasis of flowering evergreen plants, a heady scents of jasmine and rosemary, with the benefit of being both sunny and shaded. The Tower Garden is the perfect balance of seclusion and inspiration. Events include the option for music

Penthouse & Penthouse Duplex

Our stunning penthouse suites located at No.23 Nachmani Street, provide the ultimate indoor and outdoor space for magical private dining events and cocktail receptions. The scope of these spaces offer a multitude of options.

Arts and Culture

Art & culture are fundamental to the entire picture at The Norman. From our design and interiors, our growing book collection shared with our guests throughout the hotel, to our stunning art collection of contemporary Israeli artists with international reputations and our monthly cultural event that take place in the Library Bar – your time in the hotel will be enriched by discovery as it will in Tel Aviv itself.

The Visual Directors

The Norman Tel Aviv was renovated by architect Yoav Messer, who succeeded in preserving the original buildings in harmony with the neighbourhood’s distinct tradition of eclectic, modern, and Bauhaus buildings.

The interior design, steered by David d’Almada of SAGRADA, captures the dignified elegance of the 1920’s, skillfully blended with the unique Mediterranean ambiance of early Tel Aviv.

The Norman Art Collection of original Israeli contemporary art was curated by Tamar Dresdner until 2018 and from 2019 until today, additions to the collection have been curated by Robin Greene.

The Art Collection

The art collection at The Norman Tel Aviv features works by leading contemporary Israeli artists with international reputations.

The pieces themselves, in a host of media; painting, sculpture, print, photography and textile – not only stand alone as pieces of significant note but also reflect and embody the many archaeological layers of the buildings as the central theme to the collection.

One of the many accomplishments of the collection is how each piece sits in a seamless, harmonious dialogue with the different materials and elements of the interior and furniture design.

Art Concierge Service

The art concierge service helps guests interested in purchasing from the collection as well as offering a special kind of exposure to the Tel Aviv art scene through lectures by the featured artists and personalized art tours to galleries & artist’s studios, within the hotel’s vicinity.

Artists Featured at The Norman

The Norman Tel Aviv is home to an impressive and thoughtfully curated collection of contemporary Israeli art.

Guests can delight in the art-filled public spaces and private rooms of the hotel, giving the feel of being an overnight guest at a museum of art, with works being showcased against the stunning backdrop of the architecturally standout Norman buildings and beautifully designed rooms.

Within the collection are artworks by renowned Israeli artists such as Miriam Cabbesa, Sigalit Landau, Irit Azoulay, Carmel Ilan, Moshe Gershuni and Tsibi Geva, together with emerging artists such as Shir Moran, Liat Livni and Orit Fuchs.

Additionally, works are currently on loan from the Start Collection, by Serge Tiroche, Gordon Gallery, Hezi Cohen Gallery, Givon Gallery and other high profile galleries and artists.

For art enthusiasts, our Concierge team will be happy to arrange tailor-made art tours, studio visits and invitations to gallery openings, in order for guests to best experience Tel Aviv’s vibrant art scene.


The Israeli winter season is inaugurated with Hanukkah, the Jewish Holiday of Lights. Beginning this year on December 6th The Norman boutique hotel in Tel Aviv warmly welcome guests for Hanukkah and Christmas vacations with a festive winter guide.

Sweet Winter Treats

When Hanukkah arrives in Tel Aviv the city focus shifts to street parties, sufganiyot ( delicious donuts with a variety of sweet fillings), holiday markets and a number of events.

Hanukkiot (candleabras) are lit all across the city, with one more candle lit for each day of the 8 day holiday, often accompanied with a mini-local event. When the holiday is over, winter sweet treats can still be found in many local bakeries.

Winter treat Hot-Spots

Roladin: the biggest name in donuts gets more creative every year.

Some of the flavours of the moment: Tiramisu; coffee & white chocolate; Black Forest with whipped cream; Belgian chocolate & a cherry chaser; Bianco chocolate with Italian milk chocolate ganache; sugar pearls and chocolate hazelnut chaser.

Kurtosh: Their sweet-treat specialty is a Hungarian yeast dough covered in sugar, however their sufganiyot, varying from the traditional to the more extreme varieties include margarita and macchiato flavors – not to be missed.

Tel Aviv Marathon

The Tel Aviv marathon has become one of the biggest international sports events in Israel, much enjoyed by sport lovers and dreaded by those who don’t want the city traffic halted. Last year a record of 100,000 tourists and locals watched the 40,000 runners from Israel and around the world.

Winter Beach fun

Mild Tel Aviv winters make it possible to lounge on the sand or do water sports. The sea’s temperature generally doesn’t drop below 17C (62.6F), so suitably outfitted in a wetsuit, you can surf to your heart’s content. And if a storm brews up, join all the Israelis who flock to the shore to watch the fun and drama unfold.

Best surf spot to watch or ride – Topsea Beach, in front of the Hilton Hotel

Tel Aviv Urban Sports

Tel Aviv is full of wonderful urban sporting opportunities. Because of the year-round sunshine, there is no need to always be cooped up in a gym to get fit. For our guests at The Norman boutique hotel looking to work out and to enjoy the city at the same time, we have a put together some suggestions:


The Yarkon park, with its shady riverside paths and small forest provides the perfect urban park landscape for a good hike.


Races, marathons and triathlons take place throughout the year around the country. In Tel Aviv, one of the most scenic routes for runners during sunrise and sunset is the dedicated 4 kilometer sea promenade (Tayelet) running path.


Tel Aviv now boasts 70 kilometers of marked bike lanes which means that finally, bike lovers can safely take advantage of the city on 2 wheels (invaded now and then by pedestrians!). Ask at Concierge for a bike.


Tel Aviv is the perfect size city for walking fans. From the bursa section, our local Wall Street in Ramat Gan, a 30 minute walk takes you to Rothschild Avenue and from there, there are many strolling routes through interesting streets leading to the sea or parks.


Any time of the year is swimming time in Tel Aviv. The Mediterranean is open 24/7 & the winter water even has its fans. For the less brave: The rooftop infinity pool at The Norman provides guests with wonderful urban sea views.

The wonderful outdoor sea-water pool of Gordon beach is popular and pools like the one in the Dizengoff centre provide swimmers with heated water.


There is no matching the Tel Aviv Rollers for a skate around the city. The loosely confederated group of 150 rollerblading and rollerskating enthusiasts takes to city streets every Tuesday evening starting at Ben Tzion Boulevard.

It is amazing to see them speeding around the city. Everyone is welcome to join in, no need to sign up in advance.


In Tel Aviv’s Yarkon Park (near the Sportek), you’ll encounter on-the-fly games of Soccer and Basketball to join in the evenings. And for a fun, sandy game of beach volleyball on Saturday, try Bograshov Beach.

Blue Winter Hues

Winter blues simply don’t exist in the white city. Continually buzzing, Tel Aviv is full of life throughout the short winter, with plenty of blue skies and activities to occupy even the most summery of people.

At The Norman, we take the words “luxury hotel” at face value and have the savviest concierge team to guide our guests on how to make the best of winter in Tel Aviv.


Start the day with a knock-out award-winning breakfast at ALENA at The Norman Tel Aviv, with the freshest selection of baked treats, freshly ground coffee or herbal tea.

Don’t miss the amazing morning cleansers, selection of salads, smoked salmon, eggs benedict, shakshuka and many more delights that the Mediterranean climate provides.


Tel Aviv is in abundance of unexpected wonders; one of them being Nachalat Binyamin Arts & Crafts fair, surrounded by historical buildings, where over 250 artists sell their creations every Tuesday and Friday; from handmade watches and jewelry to crystal mobiles and art nouveau Judaica.

Take a stroll through from there to the promenade, which is dotted with street performances, live music and traditional dance, all taking place with the Mediterranean sea as a backdrop.


Walking distance from The Norman is Levinsky Market, a gourmand’s paradise with its range of aromas from the endless selection of spices, nuts, dried fruits and eateries.

The people of Levinsky Market are the story here, filling the area with legendary authentic cuisine from around the region with open kitchens, small eateries and street food stands.


Back to your urban oasis, The Norman, a siesta in our heavenly beds is a must. A massage in our wellness treatment room should also not be missed; a combination of both is our pampering recommendation.


The reflection of the moon on the winter sea is best appreciated from the seashore promenade. And if you need to warm up with a hot chocolate or warm cider, you only have to turn around and choose the bar-café that looks most inviting.

Water Sports in Tel Aviv

Tel Aviv is a city that sits along the sea. Its Mediterranean shores are most inviting for those with a weakness for water sports.

From sailboats and windsurfing, to catamarans and jet skis, our expert concierge team can point guests of The Norman boutique hotel Tel Aviv in a more specific direction. In the meantime, here are some ideas to whet your appetite:


You know there are good waves when you see hordes of Tel Avivians heading towards the sea with their board under their arm or strategically against their bicycles. Surfers congregate on specific beaches, especially at the Hilton, Dolphinarium, and Ha’Chof Hamaravi, near Yafo.

One of Tel Aviv’s top surfing schools is Topsea Surfing Center, where lessons are available for beginners and experts. Equipment can also be hired here.


For those who like the salty water of the sea but prefer to do laps in a pool, the Gordon Swimming Pool offers both. Located right on the beach, its three pools are filled with ground water drawn from a depth of 150 meters.

Three pools; an Olympic-sized pool for the serious swimmer and a children’s pool and toddler pool. All are emptied and refilled with fresh, clean water every night which is why the water is colder than you’d find in a regular pool.

The Gordon Pool has existed since the 50’s but has since been fully refurbished and modernised. With a view to the sea, palm trees and caressed by the ocean’s breeze it’s a real pleasure.


For the more intrepid, there is diving in the clear waters of Tel Aviv’s shore and also off shore. It can be done independently or with instructors.

Octopus Diving School is a veteran institution that has been operating for more than 25 years, offering courses for all levels, from the open water certificate to diving instructors. There’s also a dive shop selling diving equipment, which can also be hired.


This extreme sport is very popular in Israel, and in Beit Yanai beach, 20 minutes ride from North Tel Aviv, there’s a reputable kitesurfing school, Kiteaway.


Boards with sails dot the sea when it’s windy, and for those who want to give it a shot for the first time or become masters, Sea Center Tel Aviv offers courses for all levels. Less difficult but not less fun: they also have kayak courses or rental.


No doubt – the most popular sport, its translation being “Stomach-Back”, which refers to sunbathing.

…and the living is easy

While Europe ushers in its autumn, Israel just can’t let go of its summer. Tel Aviv is without doubt, one of the perfect places to visit for those of you who also can’t say goodbye to the sun, sea and summer vibes.

Our dedicated concierge team can advise on places and activities to help you enjoy the never- ending Israeli summer, but here are some simple ideas.

Beach, beach and more beach

For beach-lovers, Tel Aviv’s beaches are open all year round. But at summer’s end it gets even better as the beaches become less crowded. With 16 beaches, stretching 14 kilometers (9 miles) there are a variety of beaches and sporting activities to suit a variety of personalities.

A night out in southern Tel Aviv

The musical/theatrical group Mayumana has its headquarters in Jaffa, and for a night with a difference, a Mayumana show in stunning Jaffa is bound to be an interesting start to your evening.

Meandering through the stone paved alleyways of ancient Jaffa is by itself an experience, but if you fancy a stop off somewhere, we suggest Rameses and the group of bars stretching along the the Greek market centre of Jaffa.

The Norman attractions

If our guests are not feeling particularly adventurous there is no need to venture outside at all since The Norman can be all you might need from a perfect summer’s day; from a Swedish massage to Alena oysters and cocktails and weekly events that will dazzle!

Luxury at The Norman

The Webster’s New World dictionary definition of luxury is “the unusual intellectual or emotional pleasure or comfort derived from some specific thing”. With pleasure & comfort at the heart of The Norman Tel Aviv experience, we think it’s safe to say hotel luxury takes on a new dimension here.

Because luxury is key to providing a perfect Norman hotel experience, we ensure that service delivery found in all areas of the hotel is exactly what you’d expect, plus some!. This attention to detail is matched in all aspects, from the bed linen to the cocktails, the art to the design.

As such, The Norman was delighted to win a coveted place on Conde Nast Traveler’s Gold List 2017 as well as the Time Out award for the Best Restaurant located in a hotel in Tel Aviv.

Steered by Chef Barak Aharoni, Alena has launched a new and unique a la carte menu which has been a hit with local and international foodies alike.

Guests can also expect to be dazzled on our rooftop where they will find the award-winning Dinings, an Izakaya style Japanese Tapas, where Japanese food cuts across fantasy feating.

Three moods invite diners of all descriptions including to The Library Bar located on the ground floor, which on Tuesday evenings transforms into a cultural checkpoint hosting The Norman Series, a program of dialogues with both local and international cultural leaders and serves a Bar Menu that satisfies all appetites.

Additionally, the Wellness area has extended its range of massages, detox and private training options. Altogether, luxury guest service is at the top of our agenda, to ensure all guests return as friends of The Norman.

Love in the City We Never Fall Out of Love With

As the sun sets earlier during our Mediterranean winter, the mood and glow of The Norman hotel rises.

The undisputed spot for flickering romance is Alena, the restaurant on the ground floor featuring a stunning menu from chef Barak Aharoni, an award winning wine-list and a host of perfectly mixed cocktails but for those ready to venture further afield here is an idea for a romantic night in Tel Aviv;

DALLAL’S: A firm favourite with locals, Dellal’s is tucked into a pretty corner of Neve Tzedek. Its leafy patio offers outdoor seating and on Fridays and Saturdays their indulgent brunch menu is perfect for two, with time to waste.

THE BIALIK FOUNTAIN is hidden in the middle of Tel Aviv’s concrete jungle, a stone’s throw from Allenby on Bialik Street. This oasis of calm designed by famed artist Nachum Gutman is ideal for a romantic amble, with its water, delicate flowers and historical significance.

YOETZER WINE BAR transports couples to the era of the Ottoman Empire. A wine cellar in the 19th century, its stone arches and waxy candelabras shine an intimate light on the 21st century patrons.

THE BRIDGE OF LOVE. Connecting Gan HaPisga and Kdumim Square in the ‘heart’ of Jaffa’s Old City, is the Bridge of Love. Urban legend has it that if a person makes a wish while touching the appropriate astrological plaque on the bridge, while gazing out at the Mediterranean Sea, his or her wish will come true. In the event the legend is not true, at least a visit to the Love Bridge will not leave you indifferent.


Old Jaffa is a focal tourist attraction, located to the south of Tel Aviv. The area is packed full of fascinating historical attractions, including the ancient port, as well as picturesque romantic alleyways and gardens.

With over 4000 years of history at its disposal, Old Jaffa is one of most ancient towns in the world, mentioned in both the Old and New Testaments. The town was coveted by each new ruler, and today Jaffa bears the imprint of each – from Turks, to Napoleon to the British.

Old Jaffa is situated on a hill overlooking the Mediterranean Sea, and its history as an ancient fortress is clearly apparent. Clock Square is a good central place to start a tour of the district, and is where you will find a Clock Tower which was built in 1906 by a Turkish Sultan – Abed-el-Hamid the 2nd.

In the center of the town is Kedumim Square which features a museum and tourist information center – and from here you can wander the alleyways which are named after signs in the zodiac.

The Franciscan Church of St Peter is another highlight and is where Napoleon is believed to have stayed after the capture of the city.

The streets of Old Jaffa are filled with artists’ studios and art galleries, as well as charming unique restaurants, which give the district a unique romantic atmosphere bringing together shades of the Middle East along with a chic European ambiance.

The best way to reach Old Jaffa is by foot – via the beachfront promenade from Tel Aviv- taking you to the northern entrance of Jaffa, and affording you beautiful views along the way.


The biggest marketplace in the city, Carmel Market is renowned for its food stalls featuring local specialties – from falafel, to artisan breads, olives and exotic spices.


The Templer settlement of Sarona was one of the first modern agricultural settlements in Palestine and became a model for the Jewish pioneers. In August 1871, the Templers purchased 60 hectares of land from a Greek monastery north of Jaffa.

Part of the Plains of Sharon (after which it was named), near the River Audsche (Yarkon), it was four kilometers from Jaffa. In October 1871, the foundation stones were laid for the first houses. Extreme hardship and disease took a heavy toll in human life during the first few years.

Malaria caused the deaths of 28 of the 125 settlers of Sarona in 1872 alone. In an effort to dry the marshy land, 1,300 eucalyptus trees were planted.

By 1889, 269 people lived in Sarona. There were 41 homes, a communal hall, a winery, workshops, barns and sheds. The Sarona colonists brought modern farming tools and practices to the Holy Land.

They focused on crops and products they could readily sell. This “agriculture-for-profit” was an economic innovation in a land that for centuries had practiced only self-sustaining farming. Grain crops and dairy industry first, then orchards and vineyards were planted.

Faced with a shortage of financial resources for infrastructure development, the community introduced Frondienst, a compulsory work system where every male member was required to do a certain number of hours of community work each month.

The building of roads, development of land, roads and drainage and community facilities could thus be scheduled. Researcher and author Sven Hedin wrote of his visit to Sarona in 1916: “…many plants were in blossom.

They mainly grow grapes, oranges and vegetables, like in old times they also produce milk and honey.” Today it has become one of the most sought out districts in Tel Aviv which is undergoing a complete revival of its history into a commercial area with luxury brands, restaurants, cafes and entertainment centers.

Night life in Tel Aviv

Tel Aviv has a longstanding reputation as the country’s undisputed nightlife capital. The city’s clubs have always been on the pulse of new music and cultural trends; from jazz, pop, rock and reggae to alternative and electronic sounds, with many of the world’s most renowned DJ’s frequently playing in Tel Aviv.

If you simply want to dip in to, or fully immerse yourself in, Tel Aviv’s night scene, there are many options available, most of them a mere walk away from the delights of The Norman hotel.

Here is a taster selection of our favorites, but our brilliant Concierge is always happy to help you plan your perfect night out be it 5 star cocktails or starry all nighters.


Home to an eclectic line-up of DJ’s & artists from Israel and overseas boasting a huge dance floor, the Breakfast Club hits the 5 star all-nighter mark with locals not willing to compromise on a good night out. Be sure to ask our Concierge for the latest listings.


Jajo is an intimate wine bar in Neve Tzedek’s beautiful Shabazi Street, lowly lit and offering a very eclectic range of wines and Mediterranean tapas style bar dishes.

The music raises the seduction temperature to fever pitch as the evening progresses. Jajo is now enticing the crowd to the Sarona neighborhood, a 5 minute cab ride from The Norman.


A much loved grass-roots neighborhood bar that combines many culinary treats with excellent music and a great beer selection. A no-nonsense laid-back attitude to the sounds of alternative rock, underground hip-hop and soul music keeps the night sparkling.


A delightful saunter down Rothschild Boulevard will bring you to Rothschild 12, a multi-faceted bar, popular with locals. Either watch the world go by and sit outside on the raised street front terrace with a cool glass of wine or venture inside for live music, sexy lighting and a eclectic crowd.

Exquisite Excursions

Israel is brimming with attractions found nowhere else in the world: fascinating history spanning thousands of years, a global tapestry of cultures ancient and modern, and spiritual enrichment from the three monotheistic religions – not to mention its one-of-a-kind nature reserves offering once-in-a-lifetime outdoor adventures.

The treasures awaiting your discovery begin right outside the door of The Norman, tucked into corners of Tel Aviv and neighbouring Jaffa; but even the farthest destinations can be reached within just a few hours.

And wherever you go, Israeli technological sophistication teams up with traditional Israeli hospitality, enabling you to experience these millennial wonders in 21st century comfort.

Arranging your touring via The Norman Tel Aviv ensures your enjoyment of the best Israel has to offer. Our consultants have designed a wide variety of walking tours, day-trips and extended tours for guests of all ages, interests and lifestyles… with the accent on quality and attention to detail. Kindly contact the concierge.

Eternal Jerusalem

The must-see sites in this famous “City of Gold” are endless. The archaeological, religious, cultural, artistic and historical discoveries in Israel’s capital are enhanced by exotic sensory experiences and rare shopping opportunities.

Both old and new sections of Jerusalem are packed with museums, archaeological sites, ethnic eateries and stunning views across the countryside.

The streets host corner musicians playing to the crowds, public art exhibitions, and quaint shops selling original artwork, jewellery, antiques, ethnic clothing and religious objects. Many fashionable sidewalk cafes and restaurants offer fine dining under shaded awnings.

For most visitors, the Old City takes priority – an inspiring mosaic of Christian, Jewish, Muslim and Armenian Quarters, surrounded by 3-meter thick walls and massive gates. Tours in and around the Old City can be tailored to specific interests:

Jewish history: shops, museums and alleyways of the Jewish Quarter, with the restored Hurva Synagogue, the Cardo, the Temple Institute, and of course the Western Wall and Tunnel (2000-year-old remains of the second Jewish Temple); the Shrine of the Book, where the world’s oldest Biblical scroll (at least 2000 years old) is on display; the City of David, King David’s tomb and Hezekiah’s Tunnel (dating back another 1000 years to first Temple times).

Christian history: the Mount of Olives, the Garden of Gethsemane, the Church of All Nations, and a panoramic view of the Old City across the Kidron Valley; St. Stephen’s Gate (Lion’s Gate) and the Pool of Bethesda, the Church of St. Anne, the Via Dolorosa (passing the “Stations of the Cross” to the Church of the Holy Sepulcher); Mount Zion, the Church of St. Peter, the Room of the Last Supper and the Church of the Dormition; the Garden Tomb.

Muslim history: the Muslim Quarter and the Temple Mount, location of the Al-Aqsa Mosque and Dome of the Rock (structures of architectural beauty built in the 7th century).

Galilee & Golan

The rolling hills, cliffs and valleys form a dramatic backdrop to locations made famous by the Bible, Jewish history and ancient civilizations. Nazareth (Jesus’ hometown, now Israel’s oldest Arab city), Capernaum, Cana, the Jordan River and other sites are found along the “Jesus Trail”.

From Tel Dan and Tel Hazor in the north to the Hula Valley and Mount Gilboa in the south, you can hike through beautiful nature reserves among migrating birds, archaeological parks and wild flowers.

Climbing past the millennia to the top of Megiddo, a UNESCO World Heritage Site, gaze into the fertile Jezreel Valley, believed by Christians to be the future site of Armageddon.

Explore Safed, the home of Jewish mystical Kabbalah and a thriving artist colony; Tiberias, prized for its hot mineral springs; and the Sea of Galilee, whose shape inspired its Hebrew name (Kinneret or Harp).


The Negev Desert was actually fertile pasture land thousands of years ago, and Israeli efforts at reviving this barren region are attracting worldwide attention.

A hike in the wild and lovely Zin Valley lets you experience the wilderness close-up at Ein-Avdat, which helps you appreciate why Israel’s first Prime Minister, David Ben Gurion, made his home at nearby Sde Boker.

The Ramon Crater (the world’s largest) provides breathtaking desert trails for biking, hiking, rappelling, jeep trips and camel rides.

Visit the ancient Nabatean cities that once guarded the Asian-African Spice Route (now UNESCO World Heritage Sites), and tour some of the exciting successes in reviving Nabatean “desert agriculture” to create modern vineyards, orchards and forests.

Dead Sea

Travel to the lowest point on the earth and dip into the fascinating Dead Sea, with water so dense nothing can sink. The sea’s unique health and beauty advantages were prized by Queen Cleopatra, and millions today take advantage of the mineral-rich water, mud, sulphur pools and salts.

While here, one can visit the Qumran caves, where the historic Dead Sea Scrolls were found; Masada, the Jewish Zealot fortress that defied the Roman legions; and the oasis of Ein Gedi, once the stronghold of King David and now an enchanting nature reserve.

Eilat & Petra

An ancient city carved into the rock in the 6th century BC, discover the secrets of Petra, home to one of the New 7 Wonders of the World.

Travel to this Jordanian site comfortably, from the charming Red Sea resort of Eilat, where the azure water, spotless beaches, coral reef and tropical fish offer a year-round sunny paradise framed by unspoiled desert.

The 2-day trip to Jordan begins and ends in Eilat, and includes a private jeep tour of Jordan for 2 or 3 passengers per jeep, with an overnight stay in 5-star accommodation.

Hiking Journeys

Commune with Israel’s natural wonders, following well-tended trails of varying lengths and degrees of difficulty.

Sataf (easy to medium): These hills to the west of Jerusalem are graced with evergreen forests, orchards and villages. Five different hiking trails through Sataf provide visitors with wide options, including a circular walk starting and ending at the main entrance and cafe.

Jerusalem Mountains (challenging): Steeper slopes await you at the Gazelle Valley, a 260 km2 reserve in the Jerusalem Forest. Four options lead to Hindak Spring, the quaint village of Ein Kerem, or a breathless climb through the mountains and over a number of streams.

Metzukei Dragot (very challenging): Descend into the canyon of Nahal Dragot, passing the Murabat Caves of Bar Kochba fame, climbing and rappelling down rock cliffs, and swimming the canyon’s pools, and emerging into the Jordan Valley. It’s a full day of testing your limits.

Culinary Tours

Experience the tastes and aromas of a multi-national food and beverage culture, which forms an integral part of Israeli life.

This modern Middle Eastern open-air market is a world of new tastes, smells and bargains. Rows of stalls display fresh produce, spices, baked goods and other ethnic foods. Crowds of shoppers wander in leisurely fashion down the aisles as vendors call out to them to stop and sample their delicacies.

Good-natured arguments can be heard as buyers and sellers haggle over prices – another time-honoured Middle Eastern custom.

The multicultural tapestry of Israel is represented in the variety of recipes originating in Arabia, Ethiopia, Europe, South America, Caucasus and Central Asia. No wonder it’s a favourite haunt for Israelis as well as foreign visitors.

Levinsky Market, Tel Aviv

Founded in the 1920’s by Balkan immigrants, who brought their local recipes and ingredients with them, the colourful traditions and quality of this market have been preserved by the sons and grandsons of the original shop owners.

They are patronized by chefs from exclusive restaurants seeking the finest in fresh spices, dried fruits and fresh-roasted coffees, as well as olive oils and deli goods. Taste your way through this cuisine capital, meet some of its founders, and take home “secret ingredients” used by top Israeli gourmets.

Flea Market & Old Jaffa

Jaffa is one of the oldest port cities in the world, known for its history, architecture, antique shops and artist quarter. Modern Tel Aviv was founded next door and eventually grew around Jaffa, making it easy to enjoy both the old and the new of this combined metropolis.

Tel Aviv’s food and coffee culture includes landmark family-owned eateries in Old Jaffa, the main market and the Yemenite Quarter with its own unique cuisine. While there, explore the Bauhaus architectural style that earned Tel Aviv its UNESCO World Heritage status.

Wine Tours
For a stunning experience of Israel and its world-class wines, we have a number of fabulous wine tours options, giving you an opportunity to sample the best of Israel’s wines, cheeses and more against a stunning landscape.

Guests can explore the beautiful boutique wineries of the Judean Hills or the magnificent Galilee with a wine expert, or for the ultimate personalized wine tour, with our erudite and friendly sommelière, Shira, who will personally guide through a magical tour of her favourite wineries, based on your wine preferences.

Feasting and Champagne on the Med

Set sail on an unforgettable sunset cruise aboard a luxury yacht on the Mediterranean with a chef selection picnic basket & Champagne or a private chef dinner cooked on-board. Select from 3 different types of yachts and a time to set-sail that suits you.

Our chauffeur will collect you from The Norman Tel Aviv and take you to Herzliya Marina where you will meet your skipper, make this tour truly unique with some pre-arranged extra’s such as live music.

Rooms: 50
Price: from 551 EUR per night


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